New Combo Deals Aim to Reverse Declining Foot Traffic
McDonald’s has relaunched its Extra Value Meals to appeal to cost-conscious customers. The fast-food giant confirmed Tuesday that it’s bringing back these discounted combo offers starting Monday, allowing diners to save around 15% compared to purchasing items separately.
This move marks another effort to counter declining visits, especially among low-income customers. McDonald’s, along with other major chains, has leaned heavily on discounts over the past year as inflation pressures consumer spending. Earlier campaigns like the $5 value meal and the buy-one-get-one-for-$1 deal were extended due to demand.
Eight Meals Included in Expanded Value Menu
The refreshed menu spans breakfast and lunch offerings, featuring:
- Sausage McMuffin with Egg
- Sausage, Egg and Cheese McGriddle
- Egg McMuffin
- Bacon, Egg and Cheese Biscuit
- Big Mac
- 10-piece Chicken McNuggets
- Any Quarter Pounder burger
- Any McCrispy Sandwich
Promotional prices include a $5 breakfast combo (Sausage McMuffin with Egg, hash brown, and coffee) and an $8 Big Mac combo with fries and a drink.
Targeting Non-App Users and Low-Income Guests
CEO Chris Kempczinski noted the new campaign is geared toward customers who are not already engaging with McDonald’s app-exclusive deals. “That’s roughly half of our customer base,” he told CNBC’s Squawk Box. He emphasized the economic stress on lower- and middle-income groups, calling the current market a “two-tier economy.”
In the company’s August earnings call, Kempczinski reaffirmed that re-engaging lower-income customers is vital. “They typically visit more frequently than other groups,” he said, making them a crucial segment for the brand’s recovery strategy.
More Deals on the Way
McDonald’s is not stopping here. Starting in November, it plans to offer its Sausage, Egg and Cheese McGriddles for $5 and a 10-piece McNuggets meal for $8, expanding its value-focused portfolio further into the year.
“McDonald’s USA is laser-focused on delivering value and affordability,” said U.S. President Joe Erlinger. “Our franchisees and teams are stepping up to meet that promise.”
