{"id":12896,"date":"2025-11-05T17:43:49","date_gmt":"2025-11-05T22:43:49","guid":{"rendered":"https:\/\/thetimesfinancial.com\/?p=12896"},"modified":"2025-11-05T17:43:50","modified_gmt":"2025-11-05T22:43:50","slug":"mcdonalds-sales-rise-despite-missing-profit-target","status":"publish","type":"post","link":"https:\/\/thetimesfinancial.com\/?p=12896","title":{"rendered":"McDonald&#8217;s Sales Rise Despite Missing Profit Target"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Lower-income traffic falls, high-income demand remains strong<\/h2>\n\n\n\n<p>McDonald&#8217;s missed Wall Street\u2019s third-quarter earnings expectations, but delivered stronger-than-expected same-store sales in the U.S., a sign of resilience in an uneven consumer environment. CEO Chris Kempczinski called the results a \u201ctestament to our ability to deliver sustainable growth even in a challenging environment.\u201d<\/p>\n\n\n\n<p>Adjusted earnings per share came in at $3.22, below the $3.33 expected by analysts, while revenue reached $7.08 billion, slightly under the $7.1 billion forecast. Net income for the quarter totaled $2.28 billion, up from $2.26 billion a year earlier, despite a higher tax rate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">U.S. sales outperform, driven by check growth<\/h2>\n\n\n\n<p>Same-store sales in the U.S. grew 2.4%, beating expectations of 1.9%. The increase was largely attributed to higher average checks, showing consumers continue to pay more per visit. This comes despite ongoing price competition in the fast-food sector, often referred to as \u201cvalue wars.\u201d<\/p>\n\n\n\n<p>In a move aimed at attracting budget-conscious customers, McDonald&#8217;s reintroduced Snack Wraps at $2.99, marking their first return in nearly a decade. CFO Ian Borden noted the wraps became one of the most successful chicken launches in recent U.S. history, with nearly 20% of customers purchasing one within the first month.<\/p>\n\n\n\n<p>The company also brought back Extra Value Meals in September, which were last promoted pre-pandemic. Executives stated that these value-driven promotions helped McDonald&#8217;s gain market share among higher-income consumers as well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Global markets deliver even stronger growth<\/h2>\n\n\n\n<p>Outside the U.S., the international operated markets segment, including Canada and Australia, saw same-store sales rise 4.3%. The international licensed markets division, which covers countries like Japan, posted a 4.7% increase. These gains were credited to effective value platforms that improved customer perceptions of affordability.<\/p>\n\n\n\n<p>However, executives warned that growth in international same-store sales could moderate in the next quarter due to tougher year-over-year comparisons. Meanwhile, in the U.S., the company expects Q4 sales to improve, helped by promotions like the Monopoly game and continued traction from value offerings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consumer pressure to persist through 2026<\/h2>\n\n\n\n<p>McDonald\u2019s continues to see a split in its customer base. CEO Kempczinski noted that visits from lower-income diners have declined by nearly double digits, a trend that has persisted for nearly two years. In contrast, traffic from higher-income customers remains strong and is growing at nearly the same rate.<\/p>\n\n\n\n<p>The company expects this economic pressure to remain through 2026, signaling that consumer spending patterns may stay divided for the foreseeable future. Nevertheless, McDonald\u2019s shares rose over 3% in morning trading as investors reacted positively to the company\u2019s same-store sales growth and continued strategic focus on value.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lower-income traffic falls, high-income demand remains strong McDonald&#8217;s missed Wall Street\u2019s third-quarter earnings expectations, but delivered stronger-than-expected same-store sales in the U.S., a sign of resilience in an uneven consumer environment. CEO Chris Kempczinski called the results a \u201ctestament to our ability to deliver sustainable growth even in a challenging environment.\u201d Adjusted earnings per share [&hellip;]<\/p>\n","protected":false},"author":10772,"featured_media":12897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[3199],"class_list":{"0":"post-12896","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-finance","8":"tag-h"},"_links":{"self":[{"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=\/wp\/v2\/posts\/12896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=\/wp\/v2\/users\/10772"}],"replies":[{"embeddable":true,"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12896"}],"version-history":[{"count":1,"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=\/wp\/v2\/posts\/12896\/revisions"}],"predecessor-version":[{"id":12898,"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=\/wp\/v2\/posts\/12896\/revisions\/12898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=\/wp\/v2\/media\/12897"}],"wp:attachment":[{"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}