Following 60 years of France\u2013China diplomatic relations and ahead of the 10th anniversary of the Paris Agreement and COP21, LVMH Mo\u00ebt Hennessy Louis Vuitton showcased its latest exhibition at the China International Import Expo (CIIE), held from Nov. 5 to 10 in Shanghai.<\/p>\n\n\n\n
\u201cThis CIIE comes at a crucial time for China and for the world,\u201d said Marc-Antoine Jamet, general secretary of LVMH. He emphasized China as a long-term partner and reaffirmed the group’s deep appreciation for the local community, including artisans, suppliers, and creative talents. \u201cOur relationship goes far beyond business,\u201d he noted.<\/p>\n\n\n\n
With sustainability as the central theme, LVMH featured seven of its flagship maisons \u2014 Bulgari, Christian Dior Couture, Parfums Dior, Guerlain, Hennessy, Louis Vuitton, and Tiffany & Co. \u2014 in a pavilion dedicated to excellence and creativity. Top executives, including Jean-Christophe Babin (Bulgari), Gabrielle Saint-Genis (Guerlain), and Andrew Wu (LVMH China), participated in panels discussing innovation, cultural ties, and future ambitions in China.<\/p>\n\n\n\n
Themes included Hennessy\u2019s cultural engagement, Guerlain\u2019s approach to a dynamic beauty market, and Bulgari\u2019s alignment with the rise of local pride through brands like Laopu. Babin noted similarities between Laopu\u2019s embrace of Chinese heritage and Bulgari\u2019s Italian roots.<\/p>\n\n\n\n
The Louis \u2014 LVMH\u2019s ship-shaped retail concept in Shanghai \u2014 was highlighted as a cultural bridge in uncertain times. Andrew Wu, president of LVMH China, described it as a symbol of transparency and new government-business collaboration models based on openness and shared decisions.<\/p>\n\n\n\n
Babin emphasized the growing appeal of culturally rooted luxury and referenced Bernard Arnault\u2019s recent visit to a Laopu store in Shanghai, where the LVMH chairman spent over 30 minutes exploring the brand, reportedly calling it \u201cexquisite and interesting.\u201d<\/p>\n\n\n\n
Guerlain featured an illuminated orchid tree, representing its biodiversity commitment in China\u2019s Tianzi Reserve. CEO Saint-Genis pointed out the increasingly discerning Chinese consumer and emphasized a market appetite for \u201cthe exceptional.\u201d Guerlain recently opened its first spa flagship in Beijing\u2019s PuXuan Hotel.<\/p>\n\n\n\n
Saint-Genis also praised local beauty innovators like To Summer and Documents, who are redefining fragrance as lifestyle. She underlined Guerlain\u2019s strategy to adapt its packaging and storytelling to align with evolving local tastes and expectations.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Celebrating culture and sustainability at CIIE 2024 Following 60 years of France\u2013China diplomatic relations and ahead of the 10th anniversary of the Paris Agreement and COP21, LVMH Mo\u00ebt Hennessy Louis Vuitton showcased its latest exhibition at the China International Import Expo (CIIE), held from Nov. 5 to 10 in Shanghai. \u201cThis CIIE comes at a […]<\/p>\n","protected":false},"author":10772,"featured_media":12906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[3200],"class_list":{"0":"post-12905","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lifestyle","8":"tag-n"},"_links":{"self":[{"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=\/wp\/v2\/posts\/12905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=\/wp\/v2\/users\/10772"}],"replies":[{"embeddable":true,"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12905"}],"version-history":[{"count":1,"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=\/wp\/v2\/posts\/12905\/revisions"}],"predecessor-version":[{"id":12907,"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=\/wp\/v2\/posts\/12905\/revisions\/12907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=\/wp\/v2\/media\/12906"}],"wp:attachment":[{"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}