Rare Beauty by Selena Gomez announced it will expand distribution to all 1,500 plus Ulta Beauty stores nationwide and Ulta.com starting February 1, 2026. The move marks the brand\u2019s first retail expansion since its launch in 2020.<\/p>\n\n\n\n
The nationwide rollout significantly broadens Rare Beauty\u2019s physical retail presence and positions the brand for wider consumer reach in the US beauty market.<\/p>\n\n\n\n
The launch represents a highly anticipated addition for Ulta Beauty and aligns with the retailer\u2019s focus on inclusive and purpose driven brands. The partnership also introduces Ulta Beauty\u2019s first guest donation initiative tied to a brand launch.<\/p>\n\n\n\n
From February 1 to February 28, 2026, in store guests will be invited to make donations at checkout. Fifty percent of each contribution will support the Ulta Beauty Charitable Foundation, while the remaining fifty percent will go to the Rare Impact Fund. Donations are not linked to specific products or services.<\/p>\n\n\n\n
The Ulta launch will feature Rare Beauty\u2019s core assortment and best selling products, including Soft Pinch Liquid Blush, Brow Harmony Flexible Lifting Gel, and Warm Wishes Effortless Bronzer Stick. Ulta Beauty will also debut two exclusive kits at launch: Selena\u2019s Most Loved three piece set and Selena\u2019s Lash and Brow Duo.<\/p>\n\n\n\n
The partnership will be supported by prominent in store merchandising and branded displays across Ulta Beauty locations. Planned elements include custom fixtures, window banners featuring the brand founder, co branded gift cards, and dedicated digital placement on Ulta.com.<\/p>\n\n\n\n
These initiatives are designed to elevate brand awareness and create a differentiated in store experience for shoppers.<\/p>\n\n\n\n
Rare Beauty executives said the expansion supports the brand\u2019s goal of making its products more accessible while maintaining its focus on self acceptance and mental health advocacy. Ulta Beauty leadership highlighted the alignment between the two companies\u2019 values and the opportunity to scale impact alongside commercial growth.<\/p>\n\n\n\n
Rare Beauty will be available to shop in all Ulta Beauty stores nationwide and on Ulta.com beginning February 1, 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"
First major retail expansion since brand launch Rare Beauty by Selena Gomez announced it will expand distribution to all 1,500 plus Ulta Beauty stores nationwide and Ulta.com starting February 1, 2026. The move marks the brand\u2019s first retail expansion since its launch in 2020. The nationwide rollout significantly broadens Rare Beauty\u2019s physical retail presence and […]<\/p>\n","protected":false},"author":10772,"featured_media":13207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[3199],"class_list":{"0":"post-13206","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lifestyle","8":"tag-h"},"_links":{"self":[{"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=\/wp\/v2\/posts\/13206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=\/wp\/v2\/users\/10772"}],"replies":[{"embeddable":true,"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13206"}],"version-history":[{"count":1,"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=\/wp\/v2\/posts\/13206\/revisions"}],"predecessor-version":[{"id":13208,"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=\/wp\/v2\/posts\/13206\/revisions\/13208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=\/wp\/v2\/media\/13207"}],"wp:attachment":[{"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thetimesfinancial.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}